Ali Morrow

May 3, 2021 Bram van Beek
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Alexandra (Ali) Morrow is part of Astanor’s founding team, joining as Investment Principal in 2017. She invests across the food and agriculture value chain to seed a food system that is regenerative, nourishing, ultra fresh and trusted. At Astanor, she is responsible for portfolio strategy, impact investment thesis and measurement. Ali has a strong strategic

Alexandra (Ali) Morrow is part of Astanor’s founding team, joining as Investment Principal in 2017. She invests across the food and agriculture value chain to seed a food system that is regenerative, nourishing, ultra fresh and trusted. At Astanor, she is responsible for portfolio strategy, impact investment thesis and measurement.

Ali has a strong strategic and creative background, with her past work spanning innovation in food system economics and social impact. Previously, Ali led strategy at the Jamie Oliver Food Foundation, was a strategic planning director at global advisory and advertising firms’ the Brunswick Group and JWT, leading JWT’s social impact and innovation practice, JWTethos and was an investigative journalist with the Thomas Reuters Foundation, focusing on climate change, food security and adaptation.

Ali’s work has earned her a People’s Voice Webby Award (2010), Gold Digital Market Award from Marketing Magazine (2010) and Interactive Award from Applied Arts (2009). She is actively involved in the agriculture and food startup ecosystem in Europe and serves as a mentor with Copenhagen and Amsterdam-based agrifoodtech accelerator and fund, RockStart. Ali is currently a Kauffman Fellow, part of class 25.