Eric Klaassen

May 17, 2021 Bram van Beek
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Eric Klaassen has over 15 years of experience in growing internet companies. Most recently, he founded Crisp, an online supermarket for high quality food. This vastly expanded his hands-on knowledge on scaling online businesses using a data-driven approach. He is now regarded as an expert in online growth strategy, and published in several business and

Eric Klaassen has over 15 years of experience in growing internet companies. Most recently, he founded Crisp, an online supermarket for high quality food. This vastly expanded his hands-on knowledge on scaling online businesses using a data-driven approach. He is now regarded as an expert in online growth strategy, and published in several business and tech journals.

In 2013 Eric was also one of the founding partners of BLOOM, an international boutique consulting firm that works at the intersection of strategy & data science. In parallel to working as consultant, Eric launched a number of successful internet concepts. He supported the growth of fast-growing companies like Catawiki, OLX, Vinted, Picnic, Bloomon, Siilo and OrderIn.

Before founding BLOOM, Eric was active as a growth strategy consultant at VODW and as digital strategy consultant at Harvest, which was acquired by Naspers (OLX). He worked for countless clients in the internet business, including well known marketplaces, media players and online retailers.

Eric holds a master from the School of Business & Economics at VU University Amsterdam and followed an MBA programme in the United States. He started programming in 1991 in GW-BASIC and created his first website at the age of 11.