Kees Kruythoff

March 29, 2021 Bram van Beek
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Kees Kruythoff is a Dutch entrepreneur who has been at the helm of numerous different companies. For 27 years, he worked for Unilever. The last 8 years he was part of the global Unilever Executive team, first as President North America and following that, as President for the Global Home Care division. Currently, he is

Kees Kruythoff is a Dutch entrepreneur who has been at the helm of numerous different companies. For 27 years, he worked for Unilever. The last 8 years he was part of the global Unilever Executive team, first as President North America and following that, as President for the Global Home Care division. Currently, he is Chairman & CEO  of The LiveKindly Collective. Kees is committed to building solutions that create a more sustainable and equitable world.

Kees is passionate about the private sector as a force for good, and was proud to lead the implementation of the Unilever Sustainable Living Plan, which was recognized as one of the 10 most prominent business leaders in Brazil in sustainability. He left Unilever in the middle of 2019 and became part of the founding team of IMAGINE. A for-benefit business and foundation, IMAGINE helps shift global industries to combat climate change and inequality.

At the beginning of 2020, Kees became the chairman and CEO of The Livekindly Collective. The company is made up of plant-based food brands (Fry’s Family Foods, Oumph!, LikeMeat, and No Meat), as well as Livekindly Media. The intent is to build the pre-eminent global plant-based food company and make plant-based living the new norm.