Ahrum is a former investment banker and management consultant who worked in the U.S., Europe and Asia bringing IPOs to life, and a fermentation enthusiast raised in a home where the fridge was stocked with traditional fermented Korean foods. After an MBA at INSEAD, Ahrum advised innovative healthcare and tech companies, but her growing ambition to address food waste and sustainability and a fortuitous Instagram message, led her to her cofounder, Dr. Johnny Drain, a global expert on food and fermentation. Together, they founded WNWN Food Labs. WNWN has developed processes to transform sustainable, plant-based and widely available ingredients into chocolate alternatives that snap, taste and melt like traditional chocolate. Soon after becoming the world’s first company to bring cocoa-free chocolate to market in 2022, WNWN was awarded “Best Finished Product” at the World Confectionery Conference in Brussels. Ahrum has been named one of 12 women building sustainable food systems by Green Business magazine, one of 20 Food Heroes by international food standards organisation V-Label and as one of CODE Hospitality’s Women of the Year.