Speaker

Machiel Reinders

Senior Researcher Consumer Behaviour and Marketing | WUR
ABOUT Machiel Reinders

Machiel Reinders (PhD) is senior researcher Consumer Behaviour and Marketing at Wageningen University and Research, Wageningen Economic Research, The Netherlands.

He coordinates and conducts (international) consumer research projects and has the role of senior scientist Consumer & Food within the organisation. His research focuses on consumer behaviour with regard to sustainable and healthy food products and consumer response to food innovations and new technologies. He has published his work extensively in international peer-reviewed journals like Food Quality and PreferenceInternational Journal of Behavioural Nutrition and Physical Activity, Trends in Food Science and TechnologyJournal of Cleaner Production and Journal of Environmental Psychology.

Topics

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