Part of sidetrack:
Advancing Bulk Fermentation & Plant Based Proteins from Niche to Mainstream
Opening discussion: Stacy Pyett (WUR, Program Manager Proteins for Life) and David Welch (CSO Synthesis Capital).
From overhype to anti-hype, likely causes, geographical differences, adoption curve of any new consumer (food) product, consumer behaviour. What needs to be fixed (quality, taste, health concerns & price).
David Welch | Synthesis Capital (moderator), Stacy Pyett | Wageningen University & Research