Anna Krotova embeds sustainability and ESG into strategy, operations, and culture across complex organizations. Anna currently leads Sustainability at Picnic Technologies, a €2B, digital-first food retailer operating across the Netherlands, Germany, and France. She is responsible for shaping and executing sustainability strategy across a fast-scaling, multi-market retail business—integrating climate action, responsible sourcing, and circularity into core commercial and operational decisions.
Anna’s background spans 15 years in policy, advisory, and global standard-setting. At the IFC, she supported renewable energy deployment in Russia. At Metabolic in Amsterdam, Anna advised companies on sustainability strategy and system transformation. At GRI, she led the development of leading global sustainability reporting standards.
Anna’s passion is aligning operating models and decision-making to sustainability in large multinational businesses to ultimately reduce negative impacts and turn sustainability into a driver of long-term value creation. She is the author of How to Be a Chief Sustainability Officer, a practical guide for leaders navigating the realities of this role. Anna also teaches, speaks, mentors, and explores sustainability through unconventional formats such as stand up comedy.
