Jon Goriup is a product-focused startup founder, dedicated to the development of industrial sustainability enabling solutions. Jon began his startup career with cross-selling solutions for the event industry. After completing his studies at ESADE Business School and the University of North Carolina, Jon worked on developing transparency & traceability solutions for agribusiness value chains that connect producers in the Global South with European markets, out of Nairobi, Kenya. Jon is now the co-founder and CEO of VCG.AI, a data-driven product and value-chain development platform at accelerates the industrial-scale up of circular and renewable resources.