Next Heroes

Next Heroes in Food & Agtech

We’re giving 10 startups an exclusive chance to take center stage at F&A Next and present themselves as one of the world’s Next Heroes in Food & Agtech. At the same time, they’ll compete for the prestigious Feike Sijbesma Sustainable Innovation Award; read more about that here. This is a unique opportunity to showcase your innovation to a high-profile audience of key stakeholders, including investors, leading corporations, and influential media.

Registration for this year’s Next Heroes in Food & Agtech opens on Monday, 6 January 2025. Be sure to submit your application by 6 March 2025—don’t miss your chance to shine!

What does participating mean? 

Each startup has three minutes to present itself on stage to the live and online audience, including a small expert panel. After the presentation, there’s a three-minute Q&A session with the expert panel, which has an extensive track record in the agri-food industry. 

What’s in it for me?

If you are one of the startups to be selected as one of our heroes, your benefits are:
 

  1. Two free startup tickets to F&A Next will give you access to key network opportunities.
  2. Pitching your company to leading corporates, investors, media, and other stakeholders that can help you grow.
  3. One-on-one Pitch Training with a professional pitch coach (optional).
  4. Media exposure. Your logo and company profile will be shared with all event attendees and media.
  5. The distinguished title ‘Next Hero in Food & Agtech 2025′.
  6. The chance of winning one of two ‘Feike Sijbesma Sustainable Innovation Awards 2025′ (Categories ‘Pre-Seed/Seed’ or ‘Series A/B’), entailing a €12,500 cash prize and advisory support from Feike Sijbesma.

Feike Sijbesma Sustainable Innovation Award

As one of our Next Heroes in Food & AgTech, you’ll have the chance to win the prestigious Feike Sijbesma Sustainable Innovation Award. In 2025, for the first time, we will honor not one but two winners, each receiving €12,500. The jury will select one winner in the Pre-Seed/Seed stage category and another in the Series A/B stage category.

Named after former DSM CEO Feike Sijbesma, the DSM Brighter Living Foundation made the award possible. Its purpose is to support innovators and entrepreneurs worldwide in scaling their science-based solutions, focusing strongly on sustainable, climate-resilient food systems.

During the closing ceremony of the F&A Next Summit, Mr. Sijbesma will personally present the awards to the winners. The selection will be made by an independent jury composed of investors and industry experts with a proven track record in the agrifood sector.

Qualification requirements Next Heroes in Food & Agtech:

Apply if your startup… 

F&A Next only considers applications that meet the above qualification criteria. Another requirement is that a (co)founder will be the person pitching live on stage at F&A Next.

What previous 'Next Heroes in Food & Agtech' have to say!

Birgit Dekkers
Birgit DekkersCo-founder & CEO of Rival Foods
"Being part of Next Heroes in Food & Agtech was invaluable for connecting with potential investors who truly understood our vision. The program provided a strong platform to expand our investor network, helping us move forward in our fundraising efforts. For startups considering applying, it’s a great opportunity to put your company in the spotlight and gain exposure to the right audience!"
Alex Datema
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Richard Nugee
Richard NugeeSubtitle
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How does F&A Next evaluate and review the pitch applications?

High-ranking startups exhibit the following evaluation criteria: include all this information in your pitch deck!

A) Team background
Exceptional domain and entrepreneurial experience.

B) Business model:
The company has a strong view of its revenue model, competitors, how to scale, customer acquisition, and cost base. The company knows its margins and how it can improve as it scales.

C) Market opportunity:
High growth market opportunity and high barriers to entry.

D) Product innovation:
Concept is a game-changing approach to solving a problem or gap in the market.

E) Product validation and traction:
The team is on track to building a successful business. The company creates something consumers or the industry needs or wants and has raised external funds.

F) Sustainability and social impact:
The concept is focused on the triple bottom line: people, profit, and planet.

Application deadline Next Heroes in Food & Agtech
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Applications open on Monday, 6 January, and close on Wednesday, 5 March 2025, at 23:59 Central European Time (CET).

How to apply?

Fill in the online application form, which you find by clicking on the following apply button.

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