Circular AgriFood Systems: From Niche to Norm

What if waste becomes a resource and sustainability is the standard instead of the exception? During this session we unravel the journey from conceptual models of minimizing food losses to the tangible actions driving the market for upcycled foods and ingredients. Together, we will explore dissecting the barriers consumers face and the untapped opportunities that lie ahead. How can we illuminate the path from up-cycled food being a niche curiosity to becoming a mainstream norm? Join us in re-imagining waste as the cornerstone of our food systems, transforming the way we think, produce, and consume for a more sustainable future.