Marketing and communication are crucial in the fast-paced world of agrifood tech startups. However, they need to be highly focused on moving the needle to build trust amongst investors and spark demand within target industries. With limited time and budget, a successful agrifood tech communication strategy needs to be laser-focused on fueling upcoming milestones—be they commercial or investment.

During this workshop, we will bring the case study of MicroHarvest. Together with Katelijne Bekers, co-founder & CEO of MicroHarvest, Chiara Molena, co-founder and Managing Director of Edera lab, will share how they successfully planned a high-impact PR and marketing campaign to amplify their reputation amongst investors and within the pet food industry- one of their core target markets. 

Why should you join this workshop and what will we discuss?

  • How to craft a marketing plan with the right message, for the right audience, at the right time
  • Leveraging a partnership and product launch to maximize your impact with investors and trade 
  • Do’s and don’ts of PR amplification and media outreach
  • Tips for synchronizing product launches and partnerships with broader marketing goals.

This interactive session is designed for startup founders, marketing professionals, and business strategists who are looking to enhance their approach to marketing in the highly specialized field of deep tech. Equip yourself with the knowledge and tools to drive your startup’s success story.

Join us to transform your marketing strategy and propel your startup to new heights in the competitive tech landscape.

May 22 @ 16:00
16:00 — 16:30 (30′)

Breakout Quantum 3

Chiara Molena | Edera Lab, Katelijne Bekers | MicroHarvest