Insights from Protein Pioneers
As the landscape of consumer preferences shifts amidst economic pressures, the alternative proteins sector stands at a pivotal juncture. The recent inflationary trends have nudged consumers towards re-evaluating their dietary choices, sparking a slowdown in the meat alternatives sector. Yet, this moment of challenge also opens up unprecedented opportunities for innovation and growth. During this session we will explore how the sector can adapt and thrive in the current climate. With insights from the pioneering approach of industry leaders, we’ll delve into the evolving dynamics of consumer behavior and market demand. Join us for a comprehensive analysis of the alternative proteins sector, where we will dissect recent trends, explore adaptive business models, and uncover strategies to captivate new market segments.
12:15 – 12:40
Presentation and Q&A
Miriam Ueberall, Chief R&D Officer at Upfield Research & Development, will talk about the innovations needed, consumer insights and how Upfield collaborates with young companies.
12:42 – 13:05
Presentation and Q&A
Katelijne Bekers, co-founder and CEO at MicroHarvest and Kianti Figler, founder and CEO at Upstream Foods, represent two innovative young companies. They will talk about their cutting edge technologies in the field of alternative proteins.
13:07 – 13:30
Panel discussion
Jeroen Willemsen, Lead Protein Transition at Foodvalley NL, will join Miriam, Katelijne and Kianti for an inspiring panel discussion. They will dive into aspects of alternative protein consumption, circularity and collaborations.
This session is moderated by Katarzyna Gil.
Stage 2 Auditorium
Jeroen Willemsen | Foodvalley NL, Katarzyna Gil | Icos Capital, Katelijne Bekers | MicroHarvest, Kianti Figler | Upstream Foods, Miriam Ueberall | Upfield Research & Development
